ABOUT
Eric Calderon is a distinguished art director and entrepreneur renowned for his innovative contributions across various industries. He is the founder of ODD Company, The Raging Pig Company, and Cangaroo, each reflecting his unique vision and commitment to creativity and sustainability.
Eric's diverse portfolio exemplifies his dedication to pushing boundaries and fostering innovation across multiple sectors. His work continues to inspire and influence, reflecting a harmonious blend of creativity, sustainability, and technological advancement (thanks ChatGPT).
Career
2024-present
ProPud (NJIE foods) - Art Director
Currently working as a Conceptual Art Director in charge of the three brands ProPud, Lowcaly and NJIE Foods. In the process of major strategy and re-branding work.
2015-2024
ODD Company - Founder / Creative Director
Founded together with my good friend and copywriting virtuos Adam, we set out to help brands to be heard in the ever so crowded media space. By offering stories that stick and didn't require any overly expensive bought media space.
2018-2022
The Raging Pig Co. - Founder / Creative Director
Started off as "fun branding exercise" in an area where most brands fall short of appealing to an ever-growing market. Soon turned into a fully fledge startup with global investors. In 2022 we made an exit and sold the brand to a German entity.
2013-2014
Studio Total - Art Director
Studio Total was a Swedish marketing and advertising agency in Stockholm and Malmö. They focused primarily on creative PR, such as guerrilla marketing, and have attracted much attention for several campaigns, both locally and globally.
2008-2011
I/store - Founder / Creative Director
I/store delivers innovative and sustainable packaging solutions and packaging that creates value throughout the packaging chain. I worked as Creative Director and part-owner.
